Chelsea Waldschmidt
All work

Courtyard & Sheraton Dual-Branded Offering Memorandum

Editorial Design, Data Visualization, Hospitality & Investment Marketing

Courtyard and Sheraton offering memorandum cover featuring the hotel exterior

Project overview

Designed a comprehensive offering memorandum for a dual-branded Courtyard by Marriott and Sheraton hotel property, presenting the investment opportunity through a polished, investor-focused publication. The design brings two distinct hospitality brands together within a cohesive editorial system while communicating the property's positioning, market fundamentals, and investment potential.

A clean layout structure, refined typography, warm neutral tones, and restrained gold accents create a sophisticated visual experience. Architectural and lifestyle photography, market data, maps, competitive-set information, and supporting graphics work together to organize complex investment information into an engaging and easy-to-navigate document.

The result is a professionally structured marketing piece that balances detailed investment analysis with the visual quality and storytelling expected in hospitality real estate marketing.

Scope

  • Offering Memorandum Design
  • Cover Design
  • Editorial Layout
  • Investment Highlights
  • Property Photography Layout
  • Hotel Amenities Presentation
  • Market Analysis Graphics
  • Demographic Data Visualization
  • Location Maps
  • Competitive Set Analysis
  • Hospitality Investment Marketing Materials

Offering Memorandum

Courtyard and Sheraton property overview divider spread with a courtyard pool photographCourtyard and Sheraton property overview spread with guest-room photos and property detailsHotel offering memorandum spreads presenting nearby demand generators and destination photographsCourtyard and Sheraton lodging market divider spread with an aerial pool photographHotel market overview spreads with waterfront photography, an aerial map, and market statisticsHotel offering memorandum spreads with destination photos, amenity icons, and company logos

Next project

Hendrickson Johnson Investment Advisory Team