The Evans School

Project overview

Developed a comprehensive brand identity and marketing system for The Evans School, a historic schoolhouse at 1115 Acoma Street reimagined as a boutique office destination, food hall, and event venue. The goal was to create a distinctive identity that honored the building’s history while positioning the property for a new generation of tenants, visitors, and event audiences.

Inspired by the building’s architectural character and educational heritage, the identity combines refined typography, a custom logo system, a rich, earthy color palette, and a recurring architectural pattern. This visual language was carried across digital and promotional touchpoints to create a cohesive experience, from the leasing website and email campaigns to social media marketing.